Influencer Trust Has Collapsed—and Brands Are Paying the Price
The influencer trust collapse in 2026 is no longer a niche concern—it’s a measurable shift in audience behavior. Followers are scrolling past sponsored posts faster, questioning endorsements openly, and calling out creators who promote products they clearly don’t use. What once felt aspirational now feels transactional. Brands are noticing the damage first. Campaigns that used … Read more