OTT Boom 2025: What Changed in How India Watches Shows & Movies
The OTT (over-the-top) landscape in India has seen a significant transformation in 2025. With increased smartphone penetration, affordable internet, and a surge in streaming platforms, the way Indians watch shows and movies is evolving rapidly. Consumers are moving away from traditional TV and cinema to on-demand content, binge-watching, and personalized recommendations. This shift is changing … Read more
