Why Premium Haircare Keeps Pulling Shoppers In
Premium haircare keeps pulling shoppers in because hair is one of the few beauty categories where people can see damage, dryness, thinning, frizz, and breakage almost immediately. That makes the spending feel easier to justify. Reuters reported this week that L’Oréal’s Q1 2026 sales were helped by strong demand for premium products including Kérastase haircare, … Read more